Nudge Wiki

Sources

Sources 141

20 Ads That Shook The World James B. Twitchell — Pepsodent, Listerine, De Beers, Coca-Cola Santa, LBJ's Daisy ad Ep 119, 120 59 Seconds Richard Wiseman's book of quick, evidence-based psychological tips Ep 288 A Story is a Deal Will Storr's book on the science of how storytelling is used to influence, lead, and persuade — a follow-up to *The Science of Storytelli... Ep 244, 246 Alchemy Rory Sutherland — Red Bull placebo study and the Gift Aid charity-letter test Ep 41, 46, 63, 64, 82, 191 Anatomy of a Breakthrough Adam Alter — why people get stuck and the science of breaking through Ep 201, 205 Bad Blood John Carreyrou — the Theranos investigation; cited on Holmes's image and voice Ep 135 Behavioural Insights Michael Hallsworth & Elspeth Kirkman — financial-incentive limits and the replicability crisis Ep 43, 44 Behavioural Science in the Wild Nina Mazar — auto-enrolment texting, truancy letters, and the organ-donation gap Ep 134, 144, 187 Beyond Belief Nir Eyal's book on belief, expectation, and the placebo effect Ep 289 Blindsight Matt Johnson & Prince Ghuman — brand-as-neural-association and storytelling science Ep 39, 40, 41, 57, 142, 178 Blink Malcolm Gladwell — thin-slicing, Gottman, and Gosling rapid-judgment research Ep 29 Blue Ocean Strategy Cirque du Soleil's stated-preference pricing failure Ep 42 Born to Run Christopher McDougall — expensive running shoes correlate with more injuries Ep 31 Branding That Means Business Matt Johnson's book, following his earlier Blindsight (with Prince Ghuman), focused specifically on how brands function as tools of... Ep 106 Change for Better Maddy Croucher's book on transforming supporter/donor engagement using behavioural science. Ep 86 Chatter Ethan Kross — self-distancing, temporal distancing, order-seeking, and nature exposure to manage rumination Ep 61, 62 Consumerology Philip Graves's 2010 book on consumer psychology, cited for real-world examples of Hick's Law: Daily Burn's homepage redesign and Google'... Ep 248, 252, 253, 256 Contagious Jonah Berger's 2013 book on why ideas, products, and behaviors spread. Ep 246 Creative Blindness (and How to Cure It) Dave Trott's book of real-world advertising and business stories illustrating creative thinking, cited for the story of Barney, a foul-mo... Ep 119, 250 Creativity Inc Ed Catmull — Pixar's Brain Trust non-prescriptive feedback model Ep 22 Crossing the Chasm Geoffrey Moore — the bowling-pin niche-first market strategy Ep 48, 59 Crossover Creativity Dave Trott — GPS disasters, Fisher's cup of tea, and the Capitol Crawl Ep 134, 135, 139 Decoded Phil Barden — System 1/2, framing effect, attitude-behavior gap, loss aversion Ep 16, 19, 20, 29, 30 Defy Sunita Sah's 2025 book on the power of no and why compliance is easier than defiance Ep 274 Digital Darwinism Tom Goodwin's book on how digital disruption is changing (and, in his view, often confusing) business. Ep 228 Empire of Pain Patrick Radden Keefe's book documenting the Sackler family dynasty, Purdue Pharma, and their central role in the US opioid crisis. Ep 236 Endure Alex Hutchinson's book synthesizing a century of research on human endurance, arguing the limits of physical performance are often set by... Ep 307 Eureka Ramli John's book on B2B customer onboarding, drawing on work with companies including Zapier, AppCues, and Leadpages, arguing that well-... Ep 248 Everybody Lies Seth Stephens-Davidowitz — self-report survey inaccuracy across decades Ep 54 Evolutionary Ideas Sam Tatum — the banana-peel warning cone that outperformed standard cones 22x Ep 87, 148, 166 Fortitude Bruce Daisley's book on resilience, grit, and growth mindset, investigating (and largely debunking) the popular evidence base behind... Ep 97, 98, 116 Four Thousand Weeks *Four Thousand Weeks: Time Management for Mortals* (2021) by Oliver Burkeman. Ep 237 Freakonomics Steven Levitt — the Mexico City license-plate driving-ban backfire Ep 46 Free Your Mind Patrick Fagan and Laura Dodsworth — manipulation tactics and how to resist them Ep 152, 159 Get It Done Ayelet Fishbach — goal framing, intrinsic motivation, procrastination, self-control Ep 124, 127, 130, 139, 248 Hacking the Human Mind Richard Shotton's third book, co-written with Michael Aaron Flicker, examining how some of the world's most successful brands have applie... Ep 263, 264, 268, 270, 275 Handbook on the Psychology of Pricing Markus Husemann-Kopetzky's distillation of 100+ psychological pricing effects Ep 283, 287 Happier Hour Cassie Holmes — time affluence, purposeful leisure, prosocial time giving Ep 129, 131 Happy Money Elizabeth Dunn and Michael Norton's book synthesizing research on money and happiness, drawing on Dunn's review of 17,000 articles on the... Ep 117 Hashtag Hooked Patrick Fagan — psychographic targeting from digital-footprint data Ep 50, 51 Hitmakers Derek Thompson — exposure and familiarity drive popularity in music, art, and stories Ep 161, 166, 167, 190, 244 Hooked: How to Build Habit-Forming Products Nir Eyal — the Hook Model Ep 13 How Brands Grow Byron Sharp — mental availability vs. brand awareness Ep 20, 26, 37, 235 How Not to Plan Les Binet and Sarah Carter's book cataloguing marketing planning mistakes ("66 ways to screw it up"), cited on page 68 for a bread-loaf d... Ep 250 How to Change Katie Milkman's book on behavior change, cited via Toby Park for a 1994 study finding successful life changes (career shifts, new diets) ... Ep 109, 249, 299 Hungry Eve Turow-Paul — food-as-identity trends and branding/trust-driven taste perception Ep 41 Immersion Paul Zak's 2022 book on "neurologic immersion" — the combination of dopamine and oxytocin signaling the brain uses to unconsciously value... Ep 251 In a Good Place Leidy Klotz's book on how physical environments shape behavior and wellbeing Ep 297 Indistractable Nir Eyal — the traction/distraction framework Ep 14 Influence Robert Cialdini — commitment-writing, scarce-features, and reciprocity examples Ep 7, 8, 12, 25, 35, 130, 137, 195, 199, 207, 216, 228, 271, 277, 290 Influence at Work (book) Steve Martin's book, published by The Economist, distilling his "influence equation" framework for workplace persuasion — framing, messen... Ep 214, 256 Influence Is Your Superpower Zoe Chance — NYC court-date text reminders keeping people out of jail Ep 90, 134 Inside the Nudge Unit David Halpern — the Behavioural Insights Team's pre-habit interventions, EAST framework, and potato-scarcity story Ep 3, 7, 8, 105, 226 Inspire *Inspire: The Universal Path for Leading Yourself and Others*, Adam Galinsky's book arguing inspiring leadership is a learnable set of be... Ep 265, 267 Irrationality Stuart Sutherland — handwriting/gender halo effects, biased peer review, self-chosen lottery tickets Ep 108, 109, 135, 139, 140, 272 Joy of Work Bruce Daisley — open-plan office and workplace-distraction research Ep 14, 21, 22, 46 Leave the Lights On Jiaying Zhao and Elizabeth Dunn's book arguing happiness, not fear, is the more effective lever for climate behavior change — combining... Ep 304 Look Again Tali Sharot and Cass Sunstein — habituation, dishabituation, and the illusory truth effect Ep 171, 199 Lost and Founder Rand Fishkin — SparkToro's origin and the Moz growth-hacking backfire Ep 36, 37, 46 Making Numbers Count Karla Starr and Chip Heath's book on communicating statistics effectively — arguing humans haven't evolved an intuitive grasp of large... Ep 85 Marketing and Psychology Tom Bowden-Green and Luan Wise's catalogue of 400+ psychological theories for marketers Ep 278, 280 Marketing Made Simple J.J. Ep 108 May Contain Lies Alex Edmans's book on how stories, statistics, and studies can be misused to exploit cognitive biases, and what readers and decision-make... Ep 219, 224, 225 Meditations for Mortals *Meditations for Mortals* (2024) by Oliver Burkeman, a follow-up to *Four Thousand Weeks* structured as four weeks of short daily reflect... Ep 237, 238 Messengers Marks & Martin — the hard/soft messenger traits behind focalism and the halo effect Ep 11, 12, 28, 58, 89, 135 Methods of Persuasion Nick Kolenda — practical persuasion techniques, including gradual change Ep 210, 211 Mixed Signals Uri Gneezy — costly signaling, self-signaling, and incentive design gone wrong Ep 151, 155, 175 Never Split the Difference Chris Voss — FBI hostage-negotiation tactics applied to everyday negotiation Ep 181, 182 Nexus Yuval Noah Harari's book on the history of information networks, cited in Episode 221 for its argument that self-correcting mechanisms — ... Ep 221 Nobody's Fool Daniel Simons and Christopher Chabris — why smart people fall for fraud and hoaxes Ep 195, 202 Nudge Thaler and Sunstein — the book this show is named after; Google cafeteria interventions Ep 134 Obsolete *Obsolete: How Change Brands Are Changing the World* by Chris Baker, surveying brands (Change Please, Oatly, Nude, GrubClub, Tony's Choco... Ep 239 Obviously Awesome April Dunford — the five-step positioning framework Ep 47, 48 Ogilvy Behavioural Science Annual Ogilvy's annual compendium of applied behavioural-science case studies (both successes and failures) from its global consulting teams. Ep 99, 100 Online Influence Bas Wouters — Cialdini's six principles applied to digital marketing Ep 207, 216, 240, 243 Poles Apart Osborne, Chesterfield, Goldsworthy — group psychology, polarization, changing minds Ep 73, 74, 109 Pre-Suasion Robert Cialdini — attorney name pronounceability and stock-ticker fluency Ep 102, 134, 209, 250 Predatory Thinking Dave Trott — the El Al baggage screener who must fly on the plane Ep 139, 187 Predictably Irrational Dan Ariely — the zero-price Hershey Kiss vs. Lindt truffle experiment Ep 24, 34 Priceless William Poundstone — LA wine price-increase and German rail BahnCard cases Ep 42, 57 Quirkology Richard Wiseman's book of unusual, creative real-world psychology experiments Ep 288, 290 Revealing Leslie John's book, Revealing: The Secret to Being Liked, Loved, and Understood, on the psychology of self-disclosure — why sharing... Ep 306 Scientific Advertising Claude Hopkins's 1923 book, 65 pages across 21 short chapters, arguing advertising should be tested and measured like a science rather th... Ep 233 Sensehacking Charles Spence's book on how to deliberately use sight, sound, smell, taste, and touch to shape wellbeing and, per its marketing applicat... Ep 260 Seven and a Half Lessons About the Brain Lisa Feldman Barrett — brain myths, memory reconstruction, nature/nurture Ep 77, 78 Smart Management Jochen Reb, Shenghua Luan, and Gerd Gigerenzer's book arguing leaders make faster, more accurate decisions by deliberately embracing simp... Ep 223, 229, 231 Stand the Fuck Out Louis Grenier's self-published marketing book, its cover illustrated with a rooster in a purple beret. Ep 235, 242 Stop Listening to the Customer Adam Ferrier — market research unreliability and the negativity bias Ep 54, 55, 271 Subtract Leidy Klotz's critically-acclaimed 2021 book (published the same year as his and colleagues' companion Nature paper) on humans' systematic... Ep 301 Super Communicators Charles Duhigg — the science of connection; matching, deep questions, looping Ep 198 Surfing Uncertainty Philosopher Andy Clark's 2016 book on predictive-processing theories of the brain — that perception is a continuous simulation built from... Ep 302 Swearing Is Good For You Emma Byrne — the neuroscience, pain-tolerance, and persuasion research on swearing Ep 38, 184 Talking to Strangers Malcolm Gladwell — why we misjudge strangers' character face-to-face Ep 203 The Advertising Effect Adam Ferrier's book on how advertising changes consumer behaviour Ep 271 The Art of Thinking Clearly Rolf Dobelli's book cataloguing common cognitive biases and thinking errors in short, accessible chapters. Ep 95, 108, 296 The Behaviour Business Richard Chataway — applying nudges and RCT testing inside a business Ep 24, 26, 29 The Big Short Michael Lewis — the Michael Burry focalism framing example Ep 11 The Choice Factory Richard Shotton — life-event, nine-ender, distinctiveness, charm-pricing, scarcity, and attribution research Ep 3, 5, 6, 8, 10, 33, 36, 57, 58, 136, 138, 294 The Collective Edge Colin Fisher's book on the science of group performance: unlocking "the secret power of groups" — when teams genuinely outperform individ... Ep 258, 259 The Coming Wave Mustafa Suleyman — AI's societal risks, including deepfakes and persuasion Ep 197 The Crowd Gustave Le Bon — crowds persuaded by repetition and affirmation, not argument Ep 51 The Expectation Effect David Robson's book on how belief shapes perception, behavior, and physiology Ep 298 The Good Life Marc Schulz and Robert Waldinger — lessons from the Harvard happiness study Ep 208 The Hard Thing About Hard Things Ben Horowitz — Amazon and a16z keystone-habit examples Ep 17 The Honest Truth About Dishonesty Dan Ariely — the main source for why Elizabeth Holmes and her staff lied Ep 133, 141 The Hypocrisy Trap Michael Hallsworth's book on why hypocrisy makes people so angry, and why the reflex to hunt down and punish hypocrites can itself become... Ep 262 The Illusion of Choice Richard Shotton — generation effect, precision, present bias, extremeness aversion Ep 136, 138, 220, 272, 286, 294 The Influential Mind Tali Sharot — herd mentality, memory conformity, and confirmation bias Ep 165 The Invisible Gorilla Dan Simons and Christopher Chabris — everyday illusions of attention and memory Ep 206, 222 The Organized Mind Daniel Levitin — the daily decision-limit claim behind ego depletion Ep 21 The Paradox of Choice Barry Schwartz — choice overload in convenience stores, retirement plans, and chocolate Ep 56 The Power of Habit Charles Duhigg — habit loop, Febreze, and Alcoa keystone-habit stories Ep 17, 49 The Power of Ignorance Dave Trott's book — the Dr. Minor/Oxford English Dictionary halo-effect story Ep 89 The Power of Moments Chip and Dan Heath — DonorsChoose handwritten thank-you letters Ep 137, 179, 193, 211, 286 The Power of Regret Daniel Pink's book built on three research strands: 50+ years of existing academic literature on regret; his own "American Regret Project,"... Ep 93, 94 The Psychology of Price Leigh Caldwell — anchoring, charm pricing, the decoy effect, hyperbolic discounting Ep 33, 34 The Ritual Effect Michael Norton — why non-instrumental rituals shape control, trust, and bonds Ep 200 The Science of Storytelling Will Storr — narrative persuasion, character craft, overconfidence, status Ep 123, 125 The Score C. Thi Nguyen — how games' scoring systems colonize real-world values via value capture Ep 308 The Small Big Martin, Goldstein, Cialdini — precision, social-proof, and commitment studies Ep 2, 4, 9, 59 The Things We Love Aaron Ahuvia's book on anthropomorphic branding and brand love Ep 115, 294 The Truth About Pricing Melina Palmer — irrational-but-effective pricing across a dozen brands Ep 172 The Unaccountability Machine Dan Davies's 2024 book on how large organizations build decision-making systems where no individual person can be held accountable for a ... Ep 255 Think Small Owain Service and Rory Gallagher's book applying BIT-style nudges to personal goals Ep 291, 293 Thinking, Fast and Slow Daniel Kahneman — loss aversion driving poor investing decisions Ep 25, 203, 245 To Sell Is Human Daniel Pink's book arguing that most modern work is a form of "non-sales selling" — persuading, convincing, and influencing others, whether... Ep 103, 116 Transport for Humans Cited for Ocado's green delivery-slot icon (author not named in the episode) Ep 84, 134 Tune In Nuala Walsh — seven cognitive biases that distort everyday decisions Ep 196 Unleash Your Primal Brain Tim Ash — evolutionary basis of System 1/System 2, cultural transmission, decision fatigue Ep 53 Unreasonable Hospitality Will Guidara's book on building Eleven Madison Park through deliberate, creative service Ep 284, 286 Using Behavioral Science in Marketing Nancy Harhut — consistency, framing, input bias, information gap, authority bias Ep 118, 121 Using Behavioural Science in Marketing Nancy Harhut — German renewable-energy opt-out defaults Ep 134 Wanting Luke Burgess — mimetic desire, wanting copied from other people's visible wanting Ep 109, 161 Webs of Influence Nathalie Nahai — endowed progress, sunk cost, cognitive load, homophily Ep 16, 17 What Your Customer Wants and Can't Tell You Melina Palmer — behavioral baking framework, numberless scale, jewelry-store reframe Ep 65 When Daniel Pink — the nine-ender effect Ep 3, 21, 31, 107 Why Did You Buy That Drink? Mehdi Bouhassan's book on the psychology behind everyday purchase decisions Ep 279 Why We Remember Charan Ranganath's New York Times bestseller reframing memory: forgetting is the brain's healthy default, and the goal should be remember... Ep 230, 232, 234 Why We Sleep Matthew Walker — sleep's effects on memory, health, performance, ethics Ep 126, 128 Writing for Busy Readers Todd Rogers — fewer words, fewer ideas, fewer requests Ep 177, 185 You Have More Influence Than You Think Vanessa Bohns — invisibility cloak illusion, liking gap, audience tuning Ep 80