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Aaron Ahuvia Guest; marketing professor studying anthropomorphic branding and brand love Ep 115, 294 Adam Alter Nine-ender effect researcher Ep 3, 172, 201, 205 Adam Ferrier Guest; consumer psychologist, co-founder Thinkerbell, author *Stop Listening to the Customer* Ep 54, 55, 58, 72, 271, 272 Adam Galinsky Professor at Columbia Business School, author of *Inspire: The Universal Path for Leading Yourself and Others*. Ep 265, 267 Adrian North Guest; music/consumer-behavior researcher, Curtin University Ep 1, 18, 209, 260 Alastair Goode Guest; Chief Cognitive Scientist, Gorilla in the Room Ep 15 Alex Chesterfield Guest; behavioral scientist, financial services; co-author *Poles Apart* Ep 73, 74 Alex Edmans Author of *May Contain Lies*, on how stories, statistics, and studies can exploit cognitive biases. Ep 219, 224, 225 Amit Bhattacharjee Cassie Holmes co-author; ordinary vs extraordinary experiences across the lifespan Ep 131 Ammanuel Selameab Guest; founder Run Pricing Tests (name given as "Emmanuel Salamab" in transcript) Ep 42 Amos Tversky Psychologist; framing-effect researcher Ep 43, 138 Amy Cuddy Power-posing researcher; later disproven, including by Cuddy herself Ep 141, 195 Andrew Meltzoff Psychologist; 18-month-olds imitate adults' intentions, not their actions Ep 130 Andrew Roberts Historian; one of the two Churchill biographies behind Episode 139 Ep 139 Anthony Doob Car-status honking researcher (1960s) Ep 11 Anton Ducreine Red-painkiller placebo review researcher Ep 10 April Dunford Guest; positioning consultant, author *Obviously Awesome* Ep 47, 48, 72 Armin Falk Economist, Bonn; postcard-gift charity letters raised responses 75% Ep 137 Arthur Sackler Eldest of the three Sackler brothers (with Mortimer and Raymond) who later built Purdue Pharma. Ep 236 Arthur Schlesinger JFK aide silenced over Bay of Pigs — Janis's founding groupthink example Ep 130 Ashley Whillans Researcher; buying time-saving services raises happiness, but few people do it Ep 131 Ayelet Fishbach Guest; motivation scientist, University of Chicago Booth; author *Get It Done* Ep 124, 127, 130, 139, 248 B.F. Skinner Father of operant conditioning; pigeon variable-reward experiments Ep 13, 18 Barry Schwartz Author, *The Paradox of Choice* Ep 56 Bas Wouters Guest; co-founder/CEO, Cialdini Institute; author, Online Influence Ep 207, 216, 240, 243 Becky Richards Medical-error/distraction researcher; nurse-vest study Ep 14 Ben Horowitz Co-founder a16z; author *The Hard Thing About Hard Things* Ep 17 Benedetto De Martino Loss-aversion/gambling researcher (name spelled "Di Martino" in source) Ep 20 Bennett Murdoch Researcher; 1962 serial-position list-recall study Ep 79 Bibb Latané Psychologist; clapping-and-shouting study demonstrating social loafing Ep 130 Bri Williams Guest; behavioral influence expert, creator of the behavior change triangle Ep 56, 72, 156 Brian Ahearn Guest; Chief Influence Officer, Influence People; Cialdini-certified Ep 209 Brian Wansink Food-choice-architecture researcher (name spelled "Varnzink" in source) Ep 20 Bruce Daisley Guest; author *Joy of Work*, former VP EMEA Twitter Ep 14, 21, 22, 46, 97, 98, 105, 112 Byron Sharp Author *How Brands Grow*; mental availability concept Ep 20, 26, 37, 235 C. Thi Nguyen Philosopher at the University of Utah studying how games, social structures, and technology reshape human values — described by a colleague... Ep 308 Cass Sunstein Legal scholar; co-author of Nudge and the Google cafeteria interventions Ep 134 Cassie Holmes Guest; professor, UCLA Anderson School; author *Happier Hour* Ep 129, 131, 162 Cecilia Rouse Economist; blind orchestra audition study Ep 32 Charan Ranganath Professor at the Center for Neuroscience and Department of Psychology at UC Davis, director of the Dynamic Memory Lab, and author of the ... Ep 230, 232, 234 Charles Duhigg Author *The Power of Habit*; habit loop and keystone habit concepts Ep 17, 198 Charles Spence Oxford University experimental psychologist specializing in multisensory perception — how sight, sound, smell, and touch combine (and can... Ep 260 Chris Baker Chris Baker is an advertiser, social-change strategist, and serial founder, co-founder of the coffee brand Change Please (which trains fo... Ep 239 Chris Voss Guest; former FBI hostage negotiator; author, Never Split the Difference Ep 181, 182, 218 Christopher Bryan Researcher behind the "be a voter" studies that doubled turnout gains Ep 158 Clark Hull Psychologist; originated the goal gradient hypothesis Ep 31, 201 Claude Hopkins Early 20th-century marketer; engineered the Pepsodent habit campaign Ep 17, 120, 233 Clayton Christensen Harvard professor; originated Jobs to Be Done Ep 30 Colin Cherry Cognitive scientist; identified the cocktail party effect Ep 9 Colin Fisher Associate Professor of Organizations and Innovation at University College London School of Management, and author of *The Collective Edge*. Ep 258, 259 Dan Ariely Behavioral economist; IKEA effect and SSN-anchoring studies Ep 13, 15, 24, 31, 34, 65, 69, 133 Dan Davies Former Bank of England economist turned writer, focused on the parts of the economy conventional economics ignores by assuming perfect in... Ep 255 Dan Gilbert Psychologist; with Killingsworth, found we are mind-wandering 47% of the time Ep 131 Dan Simons Guest; psychology professor; co-author, Nobody's Fool and The Invisible Gorilla Ep 202, 206, 222 Dan Weiss Uncovered diffuse, small-scale theft at the JFK Center gift shop Ep 133 Daniel (Danny) Zane Guest; Lehigh University; special-day promotions, willful ignorance, unethical amnesia Ep 169, 170, 186, 204 Daniel Hamermesh Economist; estimated the beauty premium at 10-15% earnings Ep 11, 135 Daniel Kahneman Psychologist; System 1/System 2 dual-process framework Ep 19, 24, 25, 29, 32, 68, 76, 129, 189, 196, 203, 245, 286, 287 Daniel Mochon Marketing researcher; offering two choices nearly quadrupled purchase intent Ep 140, 153, 156 Daniel Oppenheimer Princeton psychologist; needless jargon made writers seem less intelligent Ep 145 Daniel Pink Author of When — nine-enders, the 52/17 work-break ratio, sales countdown framing Ep 3, 21, 31, 93, 94, 103, 107, 116 Daniel Putler Economist; egg-price elasticity researcher (name given as "Daniel Poulter" in source) Ep 52 Dave Trott Adman and author; GPS disasters, Fisher's tea, the Capitol Crawl, El Al screeners Ep 89, 119, 134, 135, 139, 152, 250 David Halpern Leads UK Behavioural Insights Team; author *Inside the Nudge Unit* Ep 3, 7, 8, 134, 226 David Huron Referenced; Ohio State University; music-cognition, mice habituation/dishabituation research Ep 190 David Robson Guest; science journalist, author *The Expectation Effect* — Gatwick drones, nocebo, willpower mindset Ep 298, 302 Daylian Cain Researcher; money-jar advisor study on conflicts of interest Ep 133 Dennis Regan Coke/raffle-ticket reciprocity researcher (1979) Ep 2 Diana Tamir Researcher; memory encoding and attention Ep 39 Diederik Stapel Fabricated a decade of published social-psychology research, including a Science paper Ep 195 Don Moore Researcher; co-author of the money-jar conflict-of-interest study Ep 133 Donald Lichtenstein Marketing researcher, Colorado; beer-menu price-order field experiment Ep 138 Duncan Simester MIT professor; card-vs-cash bidding study Ep 6 Ed Catmull Former Pixar president; author *Creativity Inc* Ep 22 Edward Thorndike Documented the halo effect in the 1920s rating military officers Ep 135 Elisabeth Costa Guest; Senior Director, Behavioural Insights Team (name given as "Liz Costa" in source) Ep 66, 71 Elizabeth Dunn Researcher; phones out of sight make diners enjoy the meal more Ep 113, 117, 131, 304 Elizabeth Holmes Theranos founder; subject of the two-part series on lying and on being believed Ep 133, 135 Elizabeth Loftus Psychologist whose research established how easily false memories can be created or existing memories distorted through suggestion, widel... Ep 232 Ella Jenkins Behavioural science consultant at Ogilvy, leading health behaviour-change projects and training. Ep 99, 100 Elliot Aronson Harvard psychologist; discovered the Pratfall Effect (1966) Ep 58, 211, 217, 240, 288 Emily Pronin Researcher; illusion of asymmetric insight; hyperbolic discounting Ep 138, 178, 203 Emma Byrne Guest; author Swearing Is Good For You Ep 38 Erez Yoeli Public-commitment/cooperation researcher Ep 12 Ethan Kross Guest; professor, University of Michigan; author *Chatter* (name given as "Ethan Cross" in source) Ep 61, 62 Eva van den Broek Behavioural economist working mainly on policy questions for government ministries and municipalities. Ep 227 Eve Turow-Paul Guest; food-trends researcher, author *Hungry* Ep 41 Francesca Gino Harvard researcher whose data fabrication in four papers triggered a 2023 scandal Ep 141, 148, 221 Fred Bronner Mood-and-ad-recall researcher Ep 10 Frederic Brochet University of Bordeaux; wine-perception researcher Ep 41 Fritz Strack German social psychologist; facial feedback pen study Ep 29 Gabby Judah Behavioural Insights Team researcher Ep 43 Gavan Fitzsimons Duke researcher; assertive ads backfire specifically with loyal customers Ep 140 Geoff Pfeffer Stanford professor; third-party endorsement researcher Ep 11 Geoffrey Moore Author, *Crossing the Chasm* Ep 48 George Loewenstein Behavioral economist; co-author of the money-jar conflict-of-interest study Ep 133 Georgiana Laudi Guest; co-founder Forget the Funnel Ep 31 Gerd Gigerenzer Psychologist; identified the recognition heuristic Ep 202, 223, 229, 231, 272, 273 Giulia Tagliaferri Head of evaluation, working across the Behavioural Insights Team (BIT) and Nesta. Ep 247 Grace Forell Guest; consumer expert, Which?; shrinkflation research Ep 210 Gustave Le Bon Author, *The Crowd* (1895); crowd psychology and repetition-based persuasion Ep 51 Harry Dry Guest; founder, Marketing Examples Ep 76, 132, 137, 207 Heike Plassmann German neuro-economist; wine price fMRI study Ep 19 Henri Tajfel Social psychologist; minimal group paradigm (name given as "Henry Tafel" in source) Ep 59 Homonoff NYU researcher; plastic-bag tax loss-aversion study Ep 25 Ian Begg Psychologist; concrete words remembered four times better than abstract ones Ep 145 Irving Janis Named groupthink in the 1970s; Bay of Pigs and Vietnam escalation Ep 130 J.J. Peterson Brand marketer and storyteller with a PhD in narrative theory and narrative marketing. Ep 108 Jack Brehm Psychologist who originated reactance theory Ep 140 Jaega Wise Guest; brewer/broadcaster; reported the Tam O'Brien Scottish tea fraud Ep 285 James Kolaris Discrete-events time-perception researcher (name spelled two ways in source) Ep 1 James Pennebaker Psychologist; authoritarian anti-graffiti signs doubled the graffiti Ep 140, 306 Jason Collins Guest; behavioral and data scientist Ep 75 Jay Clouse Guest; founder of Creator Science, built a $200k membership on reciprocity Ep 137 Jeff Gothelf Guest; author Forever Employable Ep 35 Jiaying Zhao Climate behavioral scientist at the University of British Columbia, known on the show as "Jay-Z." Co-author, with Elizabeth Dunn, of Leave... Ep 304 Joanna Wiebe Guest; founder Copyhackers Ep 23 Joe Sylvester Researcher, Swansea University; job-interview mistake-admission study Ep 58 Joel Klett Guest; founder Business Casual Copywriting Ep 27, 46 John Darley Princeton psychologist; Good Samaritan priest study Ep 10 John Drury Sussex University; crowd psychology, collective identity framing Ep 28 John Gottman Marital-relationships researcher; 95%-accurate divorce prediction Ep 29 John Lee Dumas Guest; host, Entrepreneurs on Fire; 121 consecutive months of public income reports Ep 166 John-Marc Dewaele Linguist; polyglot emotional-language research (name spelled "John Mark Diwala" in source) Ep 38 Jon Evans Host, Uncensored CMO; former CMO BrewDog; co-hosted a cross-show marketing-lessons special Ep 161 Jonah Berger Wharton professor; author of Magic Words — because, could vs should, present tense Ep 154, 164, 190, 246 Jordan Etkin Cassie Holmes co-author; variety across a week raises satisfaction Ep 131 Jordan Wheat Lambert Early 20th-century owner, Listerine; invented "halitosis" advertising Ep 120 Jordi Quoidbach Researcher; a week off chocolate makes the next piece taste better Ep 131 Jose Mourinho Portuguese football manager, FIFA Coach of the Year, and one of only two FIFA World Coach of the Year winners never to have played at a... Ep 95 Joseph Marks Guest; UCL/MIT researcher; co-author *Messengers* Ep 11, 12, 18, 28, 58, 135 Joshua Glenn Researcher/writer; eBay Significant Objects project Ep 40 Judith Rodin Psychologist; 1969 bystander effect study Ep 36 Julie Irwin Researcher, University of Oregon; founding willful-ignorance research Ep 170 Julius Caesar Roman general and statesman, widely regarded as history's greatest military commander; the calendar month of July and titles like Tsar and... Ep 101 Karla Starr Science writer covering numeracy and communication, published in Popular Science, The Atlantic, and Slate. Ep 85 Kate Glazebrook Guest; co-founder Applied Ep 32 Katelyn Bourgoin CEO of Customer Camp, a training company that helps businesses use qualitative research techniques to understand why customers actually... Ep 82, 96 Katie Milkman Wharton researcher; identified the fresh start effect; first direct guest appearance on habit change Ep 141, 142, 247, 291, 299 Katie Slocombe Guest; York evolutionary psychologist, wild chimpanzee status/communication research Ep 282 Keith Chen Uber's former head of economic research; precise surge multipliers beat round ones Ep 138 Kip Bodnar Chief Marketing Officer at HubSpot and host of the podcast *Marketing Against the Grain*. Ep 261 Kipp Bodnar HubSpot CMO; grew the company from $10M to $1.7B, shares seven lessons Ep 147 Laura Osborne Guest; corporate affairs director, London First; co-author *Poles Apart* Ep 73, 74 Leidy Klotz Guest; UVA engineering-and-society professor — broken windows, agency, habituation, home-field advantage Ep 297, 301 Leigh Caldwell Guest; co-founder Irrational Agency, author The Psychology of Price Ep 33, 34 Leonard Bickman Social psychologist; uniform/authority compliance studies Ep 207 Les Binet Advertising effectiveness researcher; IPA databank Ep 30, 37 Leslie John Behavioral scientist and Harvard Business School professor studying self-disclosure, privacy, and sensitive information-sharing. Ep 306 Liam Delaney Behavioural economist; 60% chose to pay £16 in a month over £13 now Ep 138 Lisa Feldman Barrett Guest; professor of psychology, Northeastern University; author *Seven and a Half Lessons About the Brain* Ep 77, 78 Louis Cheskin Named sensation transference; margarine/butter label-swap study Ep 1, 143, 173 Louis Grenier Guest; host, Everyone Hates Marketers podcast Ep 59, 60, 72, 148, 150, 235, 242 Luan Wise Marketing consultant/trainer; co-author *Marketing and Psychology* Ep 278, 280 Luke Burgess Author, Wanting; mimetic desire theory Ep 161 Maddy Croucher Consulting Director at Ogilvy's behavioural science practice, specializing in applying behavioural science to pro-social behaviours. Ep 86 Malcolm Gladwell Author *Blink*; rapid cognition and thin-slicing Ep 29, 203 Marc Schulz Guest; Associate Director, Harvard Study of Adult Development Ep 208 Marco van Bommel Researcher; online bystander effect (name spelled "Marque van Brommel" in source) Ep 36 Markus Husemann-Kopetzky Guest; pricing researcher, Price Management Institute founder; charm pricing, anchoring, bundling tactics Ep 283, 287 Mason Haire Consumer psychologist; uncovered why women avoided Nescafe instant coffee Ep 143 Matt Johnson Guest; neuroscientist, co-author Blindsight Ep 39, 40, 106, 257 Matthew Killingsworth Researcher; with Gilbert, showed distraction predicts unhappiness Ep 131 Maximilian Ringelmann Rope-pulling experiments — the founding demonstration of social loafing Ep 130 Maya Shankar Referenced; behavioral scientist; VA benefits endowment-effect email test Ep 186 Mehdi Bouhassan Author, *Why Did You Buy That Drink?*; HelloFresh growth case Ep 279 Melina Palmer Guest; host, The Brainy Business podcast Ep 45, 46, 65, 167, 172 Melissa Bateson Behavioural biologist; the 2006 coffee-fund watched-eyes study Ep 135 Michael Hallsworth Guest; MD, Behavioural Insights Team North America (name given as "Michael Halsworth" in source) Ep 43, 44, 262, 266 Michael Norton Harvard researcher; labour illusion, IKEA effect, Lego and origami studies Ep 117, 135, 139, 200, 215 Mike Hughes Guest; Consulting Director, Ogilvy behavioural science practice Ep 99, 100, 163, 193 Mustafa Suleyman Former CEO, DeepMind; author, The Coming Wave; AI persuasion risk Ep 197 Muzafer Sherif Psychologist; 1935 autokinetic-effect conformity study Ep 25 Nancy Harhut Guest; co-founder HBT Marketing; author *Using Behavioral Science in Marketing* Ep 118, 121, 134 Nassim Nicholas Taleb Author who popularised the term "skin in the game" Ep 139 Nathalie Nahai Guest; speaker, author *Webs of Influence* Ep 16, 17, 18 Nazuk Sharma Guest; researcher, active white space and shadow/reflection effects in ad design Ep 173 Neil Rackham Researcher whose 2003 book *The Behavior of Successful Negotiators* directly observed 48 professional negotiators across 102 real, high-s... Ep 223 Niall Daly Quantitative research advisor at the Behavioural Insights Team (BIT) UK. Ep 247 Nina Mazar Researcher; shredder-condition cheating studies and Behavioural Science in the Wild Ep 133, 134, 144 Nir Eyal Guest; author *Hooked* and *Indistractable* Ep 13, 14, 17, 18, 289 Noah Goldstein UCLA professor; hotel-towel reciprocity & social-proof studies, petrified-forest study Ep 2, 4 Nuala Walsh Guest; behavioural scientist; author, Tune In; seven cognitive biases Ep 196 Oliver Burkeman Oliver Burkeman is a British journalist and author, best known for *Four Thousand Weeks: Time Management for Mortals* and its 2024 follow... Ep 237, 238 Owain Service Guest; ex-BIT co-founder, CEO of CogCo; commitment devices and peer-pressure/social-facilitation Ep 291, 293 Patrick Fagan Guest; behavioral scientist, former lead psychologist at Cambridge Analytica Ep 50, 51, 152, 159, 241 Paul Johnson Historian; the Churchill biography supplying most of Episode 139's facts Ep 139 Paul Mellor Managing director of ad agency Mellor & Smith, which specializes exclusively in getting "underdog" brands noticed — brands ranked roughly... Ep 250 Paul O'Neill Former Alcoa CEO; keystone-habit safety campaign Ep 17 Paul Slovic Researcher; identifiable victim effect / psychic numbing Ep 40 Paul Zak Professor at Claremont Graduate University in California, who spent roughly 20 years researching why humans cooperate, focusing on the ne... Ep 251 Pete Dyson Behavioural scientist specializing in transport and travel-behaviour change. Ep 84 Pete Judo YouTuber and bank risk auditor who explained the Gino fraud scandal Ep 141, 221 Pete Miller Guest; Octopus Energy's first employee — logo/mascot design and customer-experience nudges Ep 294, 296 Peter Field Advertising effectiveness researcher; IPA databank Ep 30, 37 Phil Barden Guest; MD Decode, author *Decoded* Ep 16, 19, 20, 29, 30 Philip Graves Consumer psychologist and founder of Shift Consultancy, author of *Consumerology*. Ep 252, 253, 256 Philip Kunz Christmas-card reciprocity researcher Ep 2 Philip Zimbardo Researcher, 1971 Stanford Prison Experiment Ep 196 Prince Ghuman Guest; former CMO, co-author Blindsight (name spelled "Prince Guman" in source) Ep 39, 40 Priya Raghubir NYU professor; glass-height perceived-volume researcher Ep 19 Raj Raghunathan Marketing professor; a lassi tasted 55% worse when believed to be healthy Ep 143 Ramli John Guest; host, Growth Marketing Today podcast Ep 49, 248 Rand Fishkin Guest; co-founder SparkToro, author Lost and Founder Ep 36, 37, 46 Richard Chataway Guest; VP BVA Nudge Unit UK, author *The Behaviour Business* Ep 24, 26, 28, 46, 180 Richard Shotton Guest; author *The Choice Factory* Ep 3, 5, 6, 8, 9, 10, 18, 68, 70, 76, 79, 83, 109, 136, 138, 162, 174, 180, 217, 220, 263, 264, 268, 270, 272, 275, 276, 286, 301 Richard Stevens Psychologist; swearing and pain tolerance research Ep 38 Richard Thaler Behavioral economist (name given as "Richard Fowler" in source) Ep 42, 134 Richard Truncale Senior Manager of Marketing Operations at Rakuten Advertising, interviewed live at HubSpot's Inbound Conference. Ep 220 Richard Wiseman Guest; Hertfordshire psychologist, large-scale field experiments on honesty, luck, lies, pratfalls, humor Ep 288, 290, 292 Rob Metcalfe Uber surge-pricing precision researcher Ep 2 Rob Walker Researcher/journalist; eBay Significant Objects project Ep 40 Robert Cialdini Co-author *The Small Big*; petrified-forest negative social-proof study Ep 4, 25, 28, 35, 130, 137, 152, 159, 195, 199, 207, 209, 216, 228, 235, 269, 276, 277, 281 Robert Heath Advertising researcher on low-involvement processing and emotional advertising Ep 271 Robert O'Neill Researcher, University of Louisiana; gendered swearing perception Ep 38 Robert Schindler Researcher; charm pricing left-digit studies Ep 33, 138 Robert Zajonc Mere exposure effect researcher; name corrected from "Robert Xiong" per ep196 Ep 15, 119, 196 Roger Buehler Researcher; planning-fallacy study (name given as "Buller" in source) Ep 45 Roger Dooley Behavioral-marketing blogger; named the "cootie effect" Ep 28, 79 Rolf Dobelli Author, *The Art of Thinking Clearly*; the "K"-letter-position availability-bias puzzle Ep 272 Ronald Fisher Invented the null hypothesis after a colleague disputed how he made her tea Ep 135 Ronald Milliman Music-tempo/spending researcher (supermarket & restaurant) Ep 1 Rory Sutherland Author, *Alchemy*; Vice Chairman, Ogilvy Ep 41, 46, 63, 64, 72, 179, 189, 191, 215, 218 Ryan Buell Harvard researcher; labour illusion in search engines, flights and dating sites Ep 135, 139 Sam Tatum Author, Evolutionary Ideas; bullet trains, Velcro, and a banana warning cone Ep 87, 88, 146, 148, 166 Samuel Gosling Personality-judgment researcher; living-room study Ep 29 Sarah French Researcher; simulated 125,000 blackjack hands to profile card counters Ep 132 Sarah Moore Guest; Professor of Marketing, University of Alberta; profanity and sensemaking in reviews Ep 161, 176, 184, 218 Seth Godin Marketing legend; smallest viable market, First 10, Purple Cow in a milk carton Ep 150, 242 Seth Stephens-Davidowitz Author, *Everybody Lies* (name given as "Steph Stevens-Davodovits" in source) Ep 54 Sheena Iyengar Columbia professor; the jam-choice study, and why brainstorming fails Ep 8, 146, 153, 162, 180 Solomon Asch Psychologist; 1946 trait-order impression study Ep 79, 130, 132 Steve Jobs The figure Elizabeth Holmes styled herself on to borrow his halo Ep 85, 91, 108, 110, 111, 135, 217, 246 Steve Martin Guest; CEO Influence at Work UK; co-author *The Small Big* and *Messengers* Ep 2, 4, 9, 11, 12, 18, 105, 135, 199, 214 Steve Rayson Guest; Buzzsumo co-founder Ep 12, 147 Steve Wozniak Engineer who met Steve Jobs in high school in 1968 and later co-founded Apple with him. Ep 217 Steven Bridges Guest; card counter who explains the psychology of blending in at the table Ep 132 Steven Levitt Author, *Freakonomics* (name given as "Stephen Levitt" in source) Ep 46 Stuart Butterfield Co-founder, Slack Ep 49 Stuart Sutherland Psychologist, author of Irrationality; halo effects and self-chosen lottery tickets Ep 135, 139, 272 Sunita Sah Physician-turned-organisational-psychologist, Cornell; author *Defy*; insinuation anxiety/sales-pitch effect Ep 274 Sybil Yang Guest; menu/pricing perception researcher, SF State Ep 6, 18 Tali Sharot Researcher; author The Influential Mind; herd mentality and memory-conformity studies Ep 165, 171, 187, 218 Terry Kutzberg Rutgers researcher, cartoon-negotiation study Ep 2 The BizBros (Luis and Fonzy) Brothers from Venezuela (both named Luis; one goes by "Fonzy"), former professional/collegiate soccer players who transitioned into... Ep 103 Thomas McKinlay Founder of Ariyh; turns marketing papers into 3-minute practical tips Ep 149, 157, 162, 168, 212 Tim Ash Guest; marketing agency founder, author *Unleash Your Primal Brain* Ep 53 Tim den Heijer Advertising professional and founder of Brain Creatives, a consultancy combining behavioural neuroscience with the advertising creative p... Ep 227 Toby Park Director of Climate, Energy and Sustainability at the Behavioural Insights Team (BIT), with over a decade applying behavioral science to ... Ep 249 Todd Rogers Harvard Kennedy School; implementation-intentions/voting-plan researcher Ep 7, 9, 177, 185, 218, 301 Tom Bowden-Green Senior Lecturer in Marketing, Bristol Business School; co-author *Marketing and Psychology* Ep 278, 280 Tom Goodwin Marketing and digital-transformation consultant, co-founder of All We Have Is Now, and author of *Digital Darwinism*. Ep 228 Tom Hutley Guest; London black-cab driver ("Tom the Taxi Driver") Ep 128, 134 Uri Gneezy Behavioral economist; costly signaling and why incentives so often backfire Ep 151, 155, 162, 175, 180 Vanessa Bohns Guest; professor, Cornell University; author *You Have More Influence Than You Think* (name given as "Vanessa Bond" in source) Ep 80, 81, 92 Vanessa Van Edwards Nonverbal-communication researcher; TED talk gesture analysis Ep 12 Vincent Hogeheide Researcher; teacher-feedback ordering study Ep 68 Warren Buffett Investor; index-fund vs. hedge-fund decade bet Ep 25 Wendy Wood Duke habit-quantification researcher Ep 3 Will Guidara Guest; ex-co-owner Eleven Madison Park, author *Unreasonable Hospitality* Ep 284, 286 Will Storr Guest; author *The Science of Storytelling* Ep 123, 125, 162, 244, 246 William Poundstone Author, *Priceless* Ep 42 Winston Churchill Subject of Episode 139; skin in the game as the tactic behind his influence Ep 139 Wolfgang Köhler German psychologist; Takete/Maluma shape-symbolism study Ep 19 Yaling Yang Researcher; brain-structure study of pathological liars Ep 133 Zoe Chance Author, Influence Is Your Superpower; NYC court-date text reminders Ep 90, 91, 134, 182 Zoe Zanni PhD student in Paris who, around 2018, was analyzing a highly-cited Francesca Gino paper on the moral consequences of networking for her ... Ep 221