Source
Webs of Influence
Nathalie Nahai's best-selling book on the psychology of persuasion online — source for the loyalty-card endowed-progress example, sunk-cost examples (Headspace), cognitive-load/web-design research, and the homophily/imagery examples discussed across two episodes.
Discussed in
- Episode 16 — 16- What makes a good website
- Episode 17 — 17- How marketers alter our behavior