Person
Tom Bowden-Green
Guest; Senior Lecturer in Marketing, Bristol Business School; co-author Marketing and Psychology
Senior Lecturer in Marketing at Bristol Business School, co-author with Luan Wise of Marketing and Psychology, cataloguing over 400 psychological theories for marketers. Guest across two episodes covering fourteen cognitive biases: illusion of superiority, the Dunning-Kruger effect, the bias blind spot, false uniqueness bias, illusion of validity, the pratfall effect, and misattribution of arousal (Episode 278); the frequency illusion, empathy gap, projection bias, herd behaviour/de-individuation, social norms and the uptrend effect, second-person pronoun engagement, and the licensing effect (Episode 280).
Discussed in
- Episode 278 — 278-real-world-examples-of-cognitive-biases
- Episode 280 — 280-when-you-can-t-stop-seeing-the-thing-you-ve-just-discovered