Person
Tim Ash
Guest; marketing agency founder, author Unleash Your Primal Brain
Marketing expert with 25 years' experience running his own marketing agencies; keynote speaker, trainer, and author of Unleash Your Primal Brain. Guest arguing that most human decisions are driven by evolved, unconscious traits rather than rational deliberation — covering System 1/System 2 thinking, cultural transmission and mirror neurons, storytelling's evolutionary role, and decision fatigue. Website: [timash.com](https://timash.com/).
Discussed in
- Episode 53 — 53- Do our ancestors dictate our decisions