Source
Think Small
Owain Service and Rory Gallagher
Owain Service and Rory Gallagher's book applying Behavioural Insights Team-style nudges to personal goals rather than public policy. Source for the commitment-device material (Jobcentre commitment contracts, the whiteboard gym pledge, bright-lines thinking) and the peer-pressure material (voter social-pressure study, NHS organ-donor reciprocity study).
Discussed in
- Episode 291 — 291-why-willpower-alone-doesn-t-work
- Episode 293 — 293-how-peer-pressure-built-a-5-billion-fitness-revolution