Source
The Influential Mind
Tali Sharot
Tali Sharot's book on the science of influence, named one of the best books of 2017 by Forbes, The Times, and Huffington Post. Covers her own research on herd mentality, memory conformity, and confirmation bias. The main inspiration and source for Episode 165's exploration of mass hysteria and everyday herd mentality — the documentary memory-conformity study, the fasting-Londoners food-choice study, and the wine-market and baby-naming examples (see Mass Hysteria (Herd Mentality)).
Discussed in
- Episode 165 — 165-is-mass-hysteria-more-common-than-you-think