Person
Sybil Yang
Assistant Professor, San Francisco State University
Assistant professor at San Francisco State University researching how consumers perceive menus, wine labels, and pricing formats. Guest on Episode 6, discussing dollar-sign removal, menu layout, and risk-reduction tactics for high-value purchases. Referenced again in the year-end recap.
Discussed in
- Episode 6 — 6- The psychology behind effective pricing
- Episode 18 — 18- 8 nudges you need in 2020 (referenced)