Steve Rayson

Co-founder of Buzzsumo, a content-marketing research tool grown from zero to 100,000 users and $2.5 million in first-year revenue using only influencer marketing, without any paid advertising. Guest on Episode 12.

Referenced again in Episode 147 by Kipp Bodnar as a comparison point on distribution: despite running Buzzsumo's marketing single-handedly, Rayson told Phill Agnew he split his time evenly, roughly 50/50, between creating content and actively distributing it — contrary to most marketers, who he says spend around 90% of their time on creation and treat distribution as an afterthought.

Discussed in

• Episode 12 — 12- The science behind influencer marketing
• Episode 147 — 147-7-marketing-lessons-from-hubspot-s-cmo-kipp-bodnar (referenced)

Related

• Buzzsumo Influencer Marketing Case Study
• Reciprocity
• Kipp Bodnar