Source
Sensehacking
Charles Spence
Charles Spence's book on how to deliberately use sight, sound, smell, taste, and touch to shape wellbeing and, per its marketing applications discussed on the podcast, consumer perception and purchase behavior. Source for most of Episode 260's sensory-marketing content. See Multisensory Perception (Sensehacking).
Discussed in
- Episode 260 — 260-how-sights-smells-and-sounds-alter-what-you-buy