Person
Rolf Dobelli
Referenced; author, The Art of Thinking Clearly
Author who illustrates the Availability Bias (Availability Heuristic) with a language puzzle: there are more than twice as many English words with "K" in the third letter position as words starting with "K," yet almost everyone guesses the opposite — words starting with K are simply easier (more "available") to recall.
Discussed in
- Episode 272 — 272-the-nudge-that-persuaded-aussies-to-stop-speeding