Person

Rob Walker

Researcher/journalist — eBay Significant Objects project

Co-creator, with Joshua Glenn, of the "Significant Objects" project, which paid professional writers to craft fictional backstories for cheap thrift-store objects, then sold them on eBay to measure how much a compelling story alone could raise an object's price. Referenced, not interviewed, in this episode. See Rob Walker and Joshua Glenn eBay Significant Objects Study.

Discussed in

  • Episode 40 — 40- What Makes A Great Story

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