Person
Rand Fishkin
Guest; co-founder, SparkToro; author, Lost and Founder; former co-founder, Moz
Co-founder of audience-research tool SparkToro and previously co-founder of Moz (formerly SEOmoz) and Inbound.org. Author of Lost and Founder. Guest across two episodes: precise audience targeting versus mass advertising (drawing on the bystander effect), and the long-term dangers of short-term "growth hacks" versus building a compounding marketing flywheel — illustrated candidly with his own Moz mistakes and successes.
Discussed in
- Episode 36 — 36- Find the right audience - With Rand Fishkin
- Episode 37 — 37- When growth hacks fail - With Rand Fishkin
- Episode 46 — 46- Five marketing lessons for 2021 (recap, flywheel explanation)