Person
Raj Raghunathan
Marketing professor, McCombs School of Business
Professor at the McCombs School of Business who, in a 2006 study, invited diners to sample Indian food and drink, telling half the group a lassi was healthy and the other half that it was unhealthy. Diners told the lassi was unhealthy rated its flavor 55% higher than those told it was healthy — perceived healthiness lowered perceived taste for the identical drink (see Raghunathan Healthy-vs-Unhealthy Lassi Taste Study). Referenced, not interviewed.
Discussed in
- Episode 143 — 143-does-subliminal-advertising-work