Source
Quirkology
Richard Wiseman
Richard Wiseman's book on unusual, creative real-world psychology experiments, including his pupil-dilation book-cover marketing test (used, self-referentially, to sell copies of this same book — see Wiseman Pupil-Dilation Book-Cover Study).
Discussed in
- Episode 288 — 288-what-the-world-s-best-chat-up-line-reveals-about-human-psychology
- Episode 290 — 290-prof-wiseman-this-is-how-you-spot-a-liar