Person
Priya Raghubir
Professor of Marketing, New York University
Professor of marketing at New York University who found that taller beverage glasses are perceived as holding more volume than shorter glasses of identical capacity, and that this perception directly increases perceived value for money. See Raghubir Glass Height Perceived Volume Study.
Discussed in
- Episode 19 — 19- Why marketing is vital- not a nice to have
Related
- Framing Effect
- Raghubir Glass Height Perceived Volume Study