Predictably Irrational

Dan Ariely's book on behavioral economics, source for the Hershey Kiss vs. Lindt truffle zero-price experiment discussed in Episode 24. Cited again in Episode 34 for his account of The Economist's decoy-pricing subscription tiers. See Ariely Hershey Kiss vs Lindt Truffle Zero-Price Experiment, Zero Price Effect (Power of Free), and Decoy Effect.

Discussed in

• Episode 24 — 24- How to nudge within your business
• Episode 34 — 34- The Psychology of Price - Part Two

Related

• Dan Ariely
• Zero Price Effect (Power of Free)
• Decoy Effect
• Ariely Hershey Kiss vs Lindt Truffle Zero-Price Experiment
• Economist Subscription Decoy Study