Source
Predatory Thinking
Dave Trott
Dave Trott's book of real-world lateral-thinking anecdotes, cited in Episode 139 for the Capitol Crawl disability-rights protest and an El Al baggage-screener anecdote, both illustrating Skin in the Game.
Cited again in Episode 187 by Tali Sharot for the "Goo" pudding brand story — an advertising agency winning client approval for a stalled pitch by first inventing a fictional rival who'd supposedly beaten them to the same idea, then revealing there was no rival at all (see Goo Pudding Brand Agency-Pitch Case).
Discussed in
- Episode 139 — 139-winston-churchill-lessons-for-modern-day-leaders
- Episode 187 — 187-how-to-win-any-argument-according-to-a-neuroscientist