Person
Owain Service
Guest; CEO of CogCo, co-founder and former MD of the Behavioural Insights Team, honorary professor at Warwick University; co-author Think Small
Co-founder and former managing director of the UK's Behavioural Insights Team ("the Nudge Unit"), former deputy director of the Prime Minister's Strategy Unit, honorary professor of behavioural science at Warwick University, and CEO of CogCo, which builds customer/employee-understanding tools for organisations. Co-author, with Rory Gallagher, of Think Small. Across two episodes, explains Commitment Devices (291) and peer-pressure/social-facilitation mechanisms behind fitness apps, voting, and organ donation (293).
Discussed in
- Episode 291 — 291-why-willpower-alone-doesn-t-work
- Episode 293 — 293-how-peer-pressure-built-a-5-billion-fitness-revolution