Source
Ogilvy Behavioural Science Annual
Mike Hughes and Ella Jenkins (Ogilvy)
Ogilvy's annual compendium of applied behavioural-science case studies (both successes and failures) from its global consulting teams. Source for the Ecuador seikinchi, India soap-chalk, Nomadic yogurt (Episode 99), and WRAP bread-freezing, SNCF train app, and Westminster bins case studies (Episode 100).
Discussed in
- Episode 99 — How a blanket design saved 1-000s from malnutrition
- Episode 100 — Cost-free marketing that actually works