Source
Obsolete
Obsolete: How Change Brands Are Changing the World by Chris Baker, surveying brands (Change Please, Oatly, Nude, GrubClub, Tony's Chocolonely, Ecosia, and others) that apply behavioral-science principles to grow while improving on their category's status quo on health, sustainability, or social impact.
Discussed in
- Episode 239 — 239-six-eco-brands-using-psychology-to-sell