Methods of Persuasion

Nick Kolenda's book on practical persuasion techniques; its chapter on gradual, incremental change informed Episode 210's treatment of Change Blindness (Just Noticeable Difference) and Shrinkflation (Quantity Reduction Pricing). Cited again in Episode 211 for the heavy-clipboard job-applicant study (see Jostmann Lakens Schubert Heavy-Clipboard Study (2009)).

Discussed in

• Episode 210 — 210-i-shrunk-britain-s-1-bread-did-anyone-notice
• Episode 211 — 211-can-i-create-a-viral-youtube-video

Related

• Change Blindness (Just Noticeable Difference)
• Shrinkflation (Quantity Reduction Pricing)
• Jostmann Lakens Schubert Heavy-Clipboard Study (2009)