Source
Making Numbers Count
Karla Starr and Chip Heath
Karla Starr and Chip Heath's book on communicating statistics effectively — arguing humans haven't evolved an intuitive grasp of large numbers, so raw figures need deliberate translation into relatable, personal, or visualizable terms to be persuasive or memorable. Source for the Reagan-debt, Kenya food-spending, mental-health, suicide-hotline, water-scarcity, Powerball, and Romeo Santos examples in this episode.
Discussed in
- Episode 85 — How to Make Numbers Unforgettable