Lost and Founder

Rand Fishkin's candid memoir/guide on startup founding, source for the SparkToro origin story in Episode 36 and, centrally, for the "Just a Little Hacking, What Could Go Wrong?" chapter behind Episode 37's growth-hacking-backfire material (the Moz "$1 first month" story and its long-term consequences).

Discussed in

• Episode 36 — 36- Find the right audience - With Rand Fishkin
• Episode 37 — 37- When growth hacks fail - With Rand Fishkin
• Episode 46 — 46- Five marketing lessons for 2021 (recap, flywheel explanation)

Related

• Rand Fishkin
• Marketing Flywheel (Compounding Long-Term Growth)
• Moz '$1 First Month' Scarcity Hack Backfire