Leigh Caldwell

Co-founder and partner at The Irrational Agency, applying behavioral economics to market research and pricing strategy. Author of The Psychology of Price. Guest across two episodes covering positioning, anchoring, charm pricing, third-person price research, the decoy effect, the Goldilocks effect, hyperbolic discounting, and the power of free.

Discussed in

• Episode 33 — 33- The Psychology of Price - Part One
• Episode 34 — 34- The Psychology of Price - Part Two

Related

• Anchoring & Contrast Effect
• Charm Pricing
• Third-Person Price Elicitation
• Decoy Effect
• Goldilocks Effect (Compromise Effect)
• Hyperbolic Discounting
• Zero Price Effect (Power of Free)
• The Psychology of Price