Source
Leave the Lights On
Jiaying Zhao and Elizabeth Dunn
Jiaying Zhao and Elizabeth Dunn's book arguing happiness, not fear, is the more effective lever for climate behavior change — combining Zhao's climate-behavioral-science research with Dunn's happiness research. Source for the doom-and-gloom messaging study, the traffic-light carbon-menu study, the veggie-ordering conformity study, the epicurean-language study, the chocolate-scarcity/savoring study, and the TED mystery cash-gift experiment.
Discussed in
- Episode 304 — 304-why-fear-won-t-always-persuade