Person
Julie Irwin
Researcher, University of Oregon
Researcher referenced (not a guest) in Episode 170, credited by Daniel (Danny) Zane with the seminal marketing paper on Willful Ignorance — the finding that consumers actively avoid seeking out ethical information about products, because doing so risks forcing an uncomfortable choice, but will use that information if it's presented to them unavoidably at the point of purchase. Zane's own research on "unethical amnesia" builds directly on this finding.
Discussed in
- Episode 170 — 170-do-you-have-unethical-amnesia (referenced)