Person

Judith Rodin

Psychologist — 1969 bystander effect study

Psychologist whose 1969 study found men waiting alone were far more likely to help a woman apparently in distress (70%) than men waiting alongside a stranger (40%) — an early, foundational demonstration of the bystander effect. Referenced, not interviewed, in this episode. See Rodin Woman-in-Distress Bystander Study.

Discussed in

  • Episode 36 — 36- Find the right audience - With Rand Fishkin

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