Person
Joel Klett
Guest; founder, Business Casual Copywriting
Founder of Business Casual Copywriting, working with SaaS, B2B, and digital-marketing brands including HubSpot, WP Engine, and Rankings.io on webpage, email, and content copy. Guest explaining customer-research methodology (the "Before/During/After" survey format) and pricing-perception nudges applied across several client projects. Revisited in the year-end recap (Episode 46) for the HubSpot rewrite case.
Discussed in
- Episode 27 — 27- Understanding customers during times of uncertainty
- Episode 46 — 46- Five marketing lessons for 2021 (recap)