Person
J.J. Peterson
Guest; brand marketer, PhD in narrative theory and marketing; co-author Marketing Made Simple; head of StoryBrand
Brand marketer and storyteller with a PhD in narrative theory and narrative marketing. Co-author of Marketing Made Simple and host of the podcast of the same name. Head of StoryBrand, an agency that has helped hundreds of brands build customer-centered brand stories. Explains narrative transportation, fidelity and coherency as the two core traits of a memorable story, and the "customer as hero, brand as guide" framework via Apple, Tidal, and small-business examples.
Discussed in
- Episode 108 — The reason why stories stick in your mind