Person
Jack Brehm
Psychologist; originated reactance theory
Psychologist credited by Richard Shotton with originating the concept of psychological reactance: the theory that when people feel their freedom to choose is restricted, they push back against the restriction, often by doing the very thing they were told not to do. Referenced, not interviewed. See Psychological Reactance.
Discussed in
- Episode 140 — 140-feel-free-to-ignore-this-episode