Source
Inside the Nudge Unit
David Halpern
Book by David Halpern documenting the work of the UK's Behavioural Insights Team, cited as the source for the HMRC and Home Office pre-habit intervention examples (Episode 3), the entire EAST Framework episode's material (Episode 7), and the Frederick the Great potato-scarcity story (Episode 8).
Cited again in Episode 226, a course-announcement episode where Phill Agnew credits this book as the direct inspiration for launching his own "Nudge Unit" training cohort, citing two further examples from it (see BIT HMRC Tax Social-Norm and Insulation-Chunking Cases).
Also cited in Episode 105 for the group-consensus-overconfidence research and the social-incentive gift-sharing study (see Overconfidence (Above-Average Effect), BIT Social-Incentive Gift-Sharing Study).
Discussed in
- Episode 3 — 3- Why marketers want to know your habits
- Episode 7 — 7- How the UK government nudges British people
- Episode 8 — 8- The power of scarcity and why less is more
- Episode 105 — Why -doing everything- at work won-t work
- Episode 226 — 226-introducing-nudge-unit (cited as inspiration; two further BIT examples)