Source
Immersion
Paul Zak
Paul Zak's 2022 book on "neurologic immersion" — the combination of dopamine and oxytocin signaling the brain uses to unconsciously value social-emotional experiences — and its applications to marketing, customer experience, and sales prediction. See Neurologic Immersion.
Discussed in
- Episode 251 — 251-how-your-brain-can-reveal-what-you-buy