Person
Harry Dry
Guest; founder, Marketing Examples
Founder of MarketingExamples.com, a site cataloging and explaining hundreds of real-world marketing and copywriting examples, built by writing one article a night after work; grew via a small newsletter sponsorship into a full-time business with a newsletter of over 90,000 subscribers and 100,000+ Twitter followers. Personalized his own brand (rebranding from "Good Marketing Examples" to his own name) on the theory that people follow people, not brands. Guest walking through favorite examples: Wordle's virality, the Bob Bob Ricard champagne button, dynamic social proof in meat-free messaging, and copywriting positioning examples (Hinge, Patagonia, NordVPN). His newsletter is cited again (Episode 132, referenced) for the Angostura Bitters oversized-label story.
Cited again in Episode 137 for a newsletter write-up of Hard Ketones, a seltzer company whose CEO mails a free $10 can to anyone who abandons their cart — enough recipients reciprocate by subscribing to cover the cost against a $3,000 lifetime value (see Hard Ketones Abandoned-Cart Free Seltzer Case).
Referenced again in Episode 207 for his site's exit-intent pop-up, which appears only as a visitor tries to leave and drives roughly 50% of all his newsletter subscribers — more than every other sign-up prompt on his site combined. See Liking (Similarity and Warmth).
Discussed in
- Episode 76 — 76- Harry Dry-s favorite marketing examples
- Episode 132 — 132-why-card-counters-can-t-bankrupt-casinos-with-steven-bridges (referenced)
- Episode 137 — 137-the-nudge-behind-this-200k-side-hustle
- Episode 207 — 207-is-the-godfather-of-influence-still-relevant (referenced, exit-intent pop-up)