Person
Grace Forell
Guest; consumer expert, Which?; co-host, Get Answers podcast
Consumer expert at Which?, the UK consumer-rights organization, and Which?'s resident expert on shrinkflation. Cites Which?'s own research finding widespread shrinkflation across UK grocery categories (Listerine mouthwash, PG Tips tea bags, Andrex wipes, Bisto gravy granules, laundry detergent) and a survey finding 77% of UK shoppers had noticed shrinkflation over the past year, while 75% found it non-transparent and 76% found it unhelpful (see Which Shrinkflation Survey and Product Examples). Cites French supermarket chain Carrefour's 2024 shelf-labeling initiative, warning shoppers which specific products had shrunk without a matching price cut, as a model policy response (see Carrefour Shrinkflation Labeling Case).
Discussed in
- Episode 210 — 210-i-shrunk-britain-s-1-bread-did-anyone-notice