Source
Eureka
Ramli John
Ramli John's book on B2B customer onboarding, drawing on work with companies including Zapier, AppCues, and Leadpages, arguing that well-designed onboarding drives longer retention, higher payment, and more upgrades.
Discussed in
- Episode 248 — 248-three-tricks-super-mario-uses-to-keep-gamers-hooked