Source
Digital Darwinism
Tom Goodwin
Tom Goodwin's book on how digital disruption is changing (and, in his view, often confusing) business. Source for Episode 228's critique of modern digital advertising and its "messaging vs. signaling" and costly-signaling framing (see Costly Signaling, Grand Bank Building Costly-Signal Case).
Discussed in
- Episode 228 — 228-99-9-of-ads-are-genuinely-awful-tom-goodwin