Person
Dennis Regan
Professor — reciprocity researcher (1979 study)
Professor who ran a 1979 art-gallery field study on reciprocity, using a planted assistant who gave (or didn't give) a Coke to a volunteer before later asking them to buy raffle tickets. Referenced, not interviewed, in Episode 2.
Discussed in
- Episode 2 — 2- Five highly effective negotiation tactics
Related
- Reciprocity
- Regan Coke and Raffle Ticket Study