Source
Decoded
Phil Barden's best-selling book on consumer psychology, drawn from his 25 years in client-side marketing and his work at agency Decode. Source for the sunk-cost gym-payment example (Episode 16), the bulk of the System 1/System 2, framing-effect, attitude-behavior gap, loss-aversion, and choice-architecture material across Episodes 19 and 20, the anchoring, goal-priming, and placebo material in Episode 29, and the goal-value-theory material in Episode 30. Episode 16 refers to this book as "Decode" rather than "Decoded" — likely a conflation with the name of Barden's agency, Decode; the later episodes consistently use "Decoded" as the book title, which is used here as the page title.
Discussed in
- Episode 16 — 16- What makes a good website
- Episode 19 — 19- Why marketing is vital- not a nice to have
- Episode 20 — 20- Debunking a marketing myth
- Episode 29 — 29- Why first impressions matter
- Episode 30 — 30- The science behind great adverts