Source
Crossing the Chasm
Geoffrey Moore's technology-marketing book, cited by April Dunford for the "bowling pin strategy" of winning one small market niche before expanding into adjacent ones — the strategic logic behind positioning a young company within an existing, well-understood category rather than trying to create a new one. Louis Grenier cites the same strategy in Episode 59 as the logical next step once a "minimum viable market" has been fully won.
Discussed in
- Episode 48 — 48- April Dunford on Nailing Product Positioning
- Episode 59 — 59- How to stand the f-ck out (re-cited)