Source
Creative Blindness (and How to Cure It)
Dave Trott
Dave Trott's book of real-world advertising and business stories illustrating creative thinking. Cited for the 2003 Iraq War most-wanted playing-cards story (see Iraq Most-Wanted Playing-Cards Mere-Exposure Case (2003)) and for the story of Barney, a foul-mouthed parrot at Warwickshire Wildlife Sanctuary whose rule-breaking behavior made the sanctuary a national news story (see Barney the Swearing Parrot Distinctiveness Case).
Discussed in
- Episode 119 — The persuasive effect of mere exposure
- Episode 250 — 250-how-this-indie-movie-used-psychology-to-beat-hollywood