Person
Clayton Christensen
Harvard Business School professor; originator of Jobs to Be Done
Harvard University professor, credited by Phil Barden with originating the "Jobs to Be Done" framework via a 2009 article, illustrated with a fast-food chain's milkshake redesign. Noted in the episode as having passed away earlier that year (2020). Referenced, not interviewed, in this episode.
Discussed in
- Episode 30 — 30- The science behind great adverts