Person
Clark Hull
Psychologist — originated the goal gradient hypothesis
Psychologist whose 1930s research first demonstrated that people (and animals) accelerate effort as they approach a goal, rather than maintaining steady effort throughout. Referenced, not interviewed, in this episode. See Goal Gradient Effect.
Discussed in
- Episode 31 — 31- SaaS Startups- 8 Hacks To Grow Your Brand
- Episode 201 — 201-how-messi-used-psychology-to-become-great (re-cited, rat-maze studies)