Person
Benedetto De Martino
Researcher — loss aversion / decision neuroscience (name spelled 'Di Martino' in source)
Researcher behind a gambling experiment showing that reframing an identical certain outcome as a loss rather than a gain sharply increased participants' willingness to take a risky gamble instead — direct behavioral evidence for Loss Aversion. Given in the transcript as "Di Martino" — recorded as heard; likely the decision neuroscientist Benedetto De Martino, whose published work covers exactly this kind of gain/loss framing experiment. See Di Martino $50 Gain/Loss Gambling Study.
Discussed in
- Episode 20 — 20- Debunking a marketing myth