Ben Horowitz

Co-founder of venture capital firm Andreessen Horowitz (a16z) and author of The Hard Thing About Hard Things, cited for arguing that deliberately chosen keystone habits — even ones with no obvious direct payoff — drive fast growth at high-performing companies. See Keystone Habit and Amazon Door-Desk and a16z Late-Fee Keystone Interventions.

Discussed in

• Episode 17 — 17- How marketers alter our behavior

Related

• Keystone Habit
• Amazon Door-Desk and a16z Late-Fee Keystone Interventions
• The Hard Thing About Hard Things