Source
Behavioural Insights
Michael Hallsworth and Elspeth Kirkman's introduction to applied behavioral insights, drawing on Hallsworth's decade running trials at the UK/North American Behavioural Insights Team. Source for the sugar-tax reformulation, textile-factory coin-decal, Zambia condom-sales, and antibiotic-prescribing case studies (Episode 43), and for the team's own account of the behavioral-science replicability crisis, including the marshmallow experiment and the BIT/Berkeley 165-trial meta-analysis (Episode 44).
Discussed in
- Episode 43 — 43- When financial incentives don-t work
- Episode 44 — 44- Do Nudges Really Work