Person
Ammanuel Selameab
Guest; founder, Run Pricing Tests (name given as \"Emmanuel Salamab\" in transcript; corrected per the episode's own show notes)
Pricing consultant with a career spent entirely in pricing strategy, including roles at Omnicom, Gap, and Carter, now running his own pricing-testing consultancy, Run Pricing Tests. Guest arguing against cost-plus pricing and against relying on customers' stated willingness to pay, in favor of rigorous A/B testing of pricing changes.
Discussed in
- Episode 42 — 42- Common pricing mistakes most businesses make