Person
Alastair Goode
Chief Cognitive Scientist, Gorilla in the Room
Cognitive scientist with over 25 years studying implicit testing and advertising; Chief Cognitive Scientist at Gorilla in the Room, a company using VR/AR for consumer research. Guest on Episode 15, discussing heuristics, the mere exposure effect, and VR-based market research methodology.
Discussed in
- Episode 15 — 15- What VR reveals about a consumer-s mind