Nudge Wiki

Person

Adrian North

Researcher — Head of School of Psychology, Curtin University

Head of School of Psychology at Curtin University at time of recording. Researches how music affects consumer behavior — purchase decisions, radio advert narration, and time perception. Guest on Episode 1 of Nudge; his gym music-distraction study is replayed in the year-end recap.

Returns for a full second guest appearance in Episode 260, alongside extensive material from Charles Spence's Sensehacking. Gives the exact bottle counts and a 86%-denied-any-effect figure for his own founding wine-and-music study (see Supermarket Wine and Music Study), precise figures for Ronald Milliman's supermarket and restaurant tempo studies (see Milliman Supermarket and Restaurant Tempo Studies), a follow-up study finding music congruent with a specific product feature improves recall of that feature (see Adrian North Ad-Music Congruence Recall Study), and re-cites the Kolaris discrete-events time-perception study, connecting it to Nudge's own episode-editing style (see Kolaris Discrete-Events Music Study).

Discussed in

  • Episode 1 — 1- How music affects what we buy
  • Episode 18 — 18- 8 nudges you need in 2020 (referenced)
  • Episode 209 — 209-can-i-persuade-20-strangers-to-listen-to-nudge (referenced, self-referentially as the podcast's first-ever episode)
  • Episode 260 — 260-how-sights-smells-and-sounds-alter-what-you-buy (full second appearance; exact wine-study figures; Milliman tempo studies; ad-music congruence study)

Related